TITLE

A new tune

PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the media buying trend of centralization and ease-of-purchase addressed by advertisement vehicles popular with advertisers in the U.S. in 1999. Role played by said trends in Ford Motor Company's media tactics and strategy; Impact of the wave of consolidation on outdoor advertising; Ways by which the said trends have made radio and local cable advertisements more accessible.
ACCESSION #
2109361

 

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