Ford's signal to magazines

August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, p22
Trade Publication
Comments on the possible implications of the planned changes in media strategy and tactics of Ford Motor Co. in 2000 for the U.S. publishing industry. Prospects for smaller publishers for getting a Ford Motor account given the company's media-buying tactics; Strategies that can be taken by advertisers when they vie for year 2000 advertisements from General Motors Corp., DaimlerChrysler and other major automobile marketers; Step that can be taken by the Magazine Publishers of America to cope with the changes in the media strategy of Ford Motor.


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