TITLE

DirecTV returns to football fans to drive business

AUTHOR(S)
Friedman, Wayne
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising campaign planned to be launched by DirecTV for the U.S. National Football League (NFL) games on August 5, 1999. The advertisements from Campbell-Ewald of Los Angeles, California, promote the NFL Sunday Ticket package of games. Television commercials in the campaign spoof the television show the Dating Game. Although only 18% to 20% of DirecTV subscribers get NFL Sunday Ticket, in previous years it has driven much of the company's business, said Tom Bracken, vice-president for advertising. Those advertisements featured consumers shopping for NFL games, pushing individual players in shopping carts.
ACCESSION #
2109355

 

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