Rivals team up on P&G in the U.S

Neff, Jack
August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, p16
Trade Publication
This article reports on the partnership entered into by Germany's Henkel with Dial Corp. and Japan's Kao Corp. in 1999, to license a product to S. C. Johnson & Son aimed to compete with Procter & Gamble Co. (P&G) in the global packaged-goods industry. Although some observers debate how much threat Henkel and Kao pose to P&G in the U.S., the two are big enough threats globally that they enjoy special status in the agency conflict policy of P&G, along with archrivals Unilever and Kimberly-Clark Corp. But Wendy Nicholson, analyst with Salomon Smith Barney, said Henkel's and Kao's moves do not add up to much of an issue for P&G.


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