TITLE

Rivals team up on P&G in the U.S

AUTHOR(S)
Neff, Jack
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the partnership entered into by Germany's Henkel with Dial Corp. and Japan's Kao Corp. in 1999, to license a product to S. C. Johnson & Son aimed to compete with Procter & Gamble Co. (P&G) in the global packaged-goods industry. Although some observers debate how much threat Henkel and Kao pose to P&G in the U.S., the two are big enough threats globally that they enjoy special status in the agency conflict policy of P&G, along with archrivals Unilever and Kimberly-Clark Corp. But Wendy Nicholson, analyst with Salomon Smith Barney, said Henkel's and Kao's moves do not add up to much of an issue for P&G.
ACCESSION #
2109354

 

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