Conde Nast, Hachette court the auto-affluent

Gardyn, Rebecca
August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, p14
Trade Publication
This article reports on the launch of Architectural Digest Motoring, a regular special issue dedicated to automobile drivers from Conde Nast Publications in October 1999 and Elle George, a magazine offering road rules for the fashion-forward from Hachette Filipacchi Magazines in November 1999. The launch of the magazines is an attempt by publishers to drive home the idea that a car is more than just a vehicle. With the U.S. economy growing and consumer confidence still strong, the birth of high-end niche magazines was only a matter of time. Newsstands may be clutters with titles, but the car category apparently is not.


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