Buckley flavors U.S. ads for Canadian cough liquid

Goetzl, David
August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, p8
Trade Publication
This article provides information on the advertising campaign created by Canadian marketer W. K Buckley Ltd. for its signature cough liquid to be launched in fall of 1999. The marketer appealed to the belief that bad-tasting medicine does the most good. In only the second year of a U.S. rollout, Buckley's Mixture, billed as the awful-tasting yet effective elixir, will be the focus of a television, print and radio advertising campaign starting in November 1999. Also, the marketer launched its first Web site on August 2, 1999 and has a series of product-placement deals in place for future films and television shows.


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