TITLE

Buckley flavors U.S. ads for Canadian cough liquid

AUTHOR(S)
Goetzl, David
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the advertising campaign created by Canadian marketer W. K Buckley Ltd. for its signature cough liquid to be launched in fall of 1999. The marketer appealed to the belief that bad-tasting medicine does the most good. In only the second year of a U.S. rollout, Buckley's Mixture, billed as the awful-tasting yet effective elixir, will be the focus of a television, print and radio advertising campaign starting in November 1999. Also, the marketer launched its first Web site on August 2, 1999 and has a series of product-placement deals in place for future films and television shows.
ACCESSION #
2109348

 

Related Articles

  • Sky plots major Gladiators push.  // Marketing (00253650);4/30/2008, p6 

    The article reports on the advertising campaign of "Gladiators" which will be sponsored by Sky and will be aired on SkyOne channel on May 5, 2008. The activity will include a national outdoor drive, a television (TV) campaign and radio advertisements across all major stations. Its press...

  • Marketers seem to have lost their voice in TV ads.  // Marketing (00253650);5/29/2003, p48 

    When people thought it was safe to watch television without encountering dodgy grown-ups posing as children, they encountered the Evian TV advertisement by Euro RSCG Wnek Gosper, where adults lip-synching along to the television program 'We Will Rock You' is dubbed with the voices of infants in...

  • Mexico ad spend up in 2003. Bensinger, Ken // Daily Variety;3/26/2004, Vol. 282 Issue 65, p8 

    Reports on 2003 data released by Ibope Mexico concerning television advertising, radio commercials, and national ratings in Mexico.

  • WORK OF THE WEEK. McCoy, Susan // Advertising Age;9/24/2007, Vol. 78 Issue 38, p35 

    The article discusses advertisements that stand out for their originality. "Ripley's Believe It or Not" is noted for odd pictures and humorous text. Advertisements for XBOX 360's "Halo 3" are also mentioned for their "Believe" advertising campaign on television and on the Internet. "In...

  • Searching for Digital Disciples. Zahed, Ramin // Animation;Nov2005, Vol. 19 Issue 11, p60 

    This article presents information on Peter Keefe's upcoming animated series "The Z-Force," which he's taking to the MIPCOM market in October 2005. He says that given the fact that three-fifths of the world's children live in Asia, their focus is the digital realm of discovery and empowerment....

  • 'Seinfeld' TV DVD Release to Get Mother of All Marketing Campaigns. Prange, Stephanie // Video Store Magazine;11/14/2004, Vol. 26 Issue 47, p18 

    Reports on the marketing campaign planned by Columbia TriStar Home Entertainment for the release of "Seinfeld: The First Three Seasons" in November 2004. Television programs where the release will be promoted; Magazines where the print advertisements will appear; Radio promotions for the release.

  • Looking smart. Aitken, Lucy // Campaign;9/28/2001, Issue 39, Eurpoean media p9 

    Reports developments related to television in Italy as of 2001. Introduction of channel La7; Television programs guaranteed as crowd pleasers; Use of television as a cost-effective way to reach consumers.

  • PRIVATE VIEW. Yan, Lo Sheung // Media: Asia's Media & Marketing Newspaper;12/3/2004, p32 

    The article presents information on various television advertisements. It's a crazy proposition, treating cock-roaches like your family or using Zoro Zoro to eliminate them. After seeing so many ads in the same category, it's a very refreshing piece of creative. It might be a good ad to sell...

  • Boosting street cred with hip-hop. Shortman, Melanie // CREATIVITY;Nov2004, Vol. 12 Issue 11, p56 

    The article reports that in Boost Mobile's" Anthem," agency Berlin Cameron/Red Cell New York balanced street cred with quality and a message resonant with the product by getting the top acts in the business and giving them creative control when creating original rhymes for the pre-pay phone...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics