For Times Sq. arcade, seedy past is perfect

Gardyn, Rebecca
August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, p6
Trade Publication
This article provides information on the advertising, outdoor campaign for Broadway City, an arcade and amusement complex in New York City to be opened in 1999. The advertising agency for the campaign is Balet & Albert of New York. Gillian Simon, creative director for Broadway City, said she want the campaign to capture a sense of fun and entertainment, but still reflect a New York state of mind. The slogans, in bold, black type set against fluorescent orange backgrounds, will appear on posters mounted on telephone kiosks, side of buildings, boards on trucks known as street blimps and free postcards.


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