TITLE

'Talk' premiere issue bows, loaded with 101 advertisers

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of Talk, the magazine from Tina Brown and Ron Galotti, on August 2, 1999. The magazine is packed with 126 pages of advertisements. More than 800 guests are expected to attend the launch party on New York's Liberty Island. The publishers of the magazine have lined up 101 advertisers for their inaugural issue. A spread from Mercedes-Benz USA was given the coveted inside front cover spot, while Compaq Computer Corp. is on the back cover. A men's fragrance advertisement from Giorgio Armani won the inside back cover. The fashion/beauty category comprises the biggest part of Talk's advertising, with brand names such as Ralph Lauren, Donna Karan's DKNY and Estee Lauder.
ACCESSION #
2109346

 

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