Cadillac hawks technology in 2000 DeVille

Guilford, Dave
August 1999
Advertising Age;8/2/1999, Vol. 70 Issue 32, p4
Trade Publication
This article provides information on the advertising campaign of Cadillac, a General Motors Corp. division, for its 2000 DeVille to be launched in fall of 1999. Brand Manager Patrick Kemp said Cadillac will spend the biggest part its annual advertising budget on the DeVille, though the final figure has not been set. In 1998, Cadillac received U.S. $214 million in measured media support, according to Competitive Media Reporting. Creative is being prepared by D'Arcy Masius Benton & Bowles and the Cadillac theme of art and science will be highlighted. The DeVille advertisements will run mostly on network television, with some cable, according to Kemp.


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