TITLE

AltaVista hands $50 mil brand effort to Wieden

AUTHOR(S)
Gilbert, Jennifer; Cuneo, Alice Z.
PUB. DATE
August 1999
SOURCE
Advertising Age;8/2/1999, Vol. 70 Issue 32, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that AltaVista Co. will award its global branding campaign to Wieden & Kennedy in the U.S. in August 1999. The shop will be the Internet site's first agency of record, handling AltaVista's inaugural brand effort that will include TV, print, radio, outdoor and online advertising. Spending for the campaign could reach $100 million annually. AltaVista picked Wieden over two other agencies because of its unique set of skills, one of which it expertise in understanding technology and bringing the personality of a technology company to life. The advertising will coincide with the launch of un upgraded and redesigned network, including enhanced search, shopping and local-community capabilities.
ACCESSION #
2108987

 

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