TITLE

Talk's not cheap to word-of-mouth marketers

AUTHOR(S)
Bing, Jonathan
PUB. DATE
May 2006
SOURCE
Daily Variety;5/30/2006, Vol. 291 Issue 41, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on Picturehouse's plan to release Robert Altman's adaptation of the NPR show "A Prairie Home Companion." Picturehouse plans to screen the film for employees of NPR stations as part of its grassroots marketing. The article discusses how word-of-mouth has become an object of fascination for marketers.
ACCESSION #
21084772

 

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