Talk's not cheap to word-of-mouth marketers

Bing, Jonathan
May 2006
Daily Variety;5/30/2006, Vol. 291 Issue 41, p2
Trade Publication
The article comments on Picturehouse's plan to release Robert Altman's adaptation of the NPR show "A Prairie Home Companion." Picturehouse plans to screen the film for employees of NPR stations as part of its grassroots marketing. The article discusses how word-of-mouth has become an object of fascination for marketers.


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