Shelf Life

Gibbs, Colin
May 2006
RCR Wireless News;5/15/2006, Vol. 25 Issue 20, p1
Trade Publication
The article discusses the marketing strategies used by various mobile virtual network operators in the U.S. in 2006. Sister operators Disney Mobile and Mobile ESPN have a substantial edge against many competitors, of course. In addition to deep pockets and first-rate brand identities, the companies are looking to leverage complementary phone services to target entire families.


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