TITLE

Shelf Life

AUTHOR(S)
Gibbs, Colin
PUB. DATE
May 2006
SOURCE
RCR Wireless News;5/15/2006, Vol. 25 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing strategies used by various mobile virtual network operators in the U.S. in 2006. Sister operators Disney Mobile and Mobile ESPN have a substantial edge against many competitors, of course. In addition to deep pockets and first-rate brand identities, the companies are looking to leverage complementary phone services to target entire families.
ACCESSION #
21076257

 

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