Kremly vodka in ice venue tie-up

May 2006
Marketing (00253650);5/17/2006, p4
Trade Publication
The article informs that Kremlyovskaya Vodka is backing its launch by sponsoring an ice bar and ice-skating rink, IceSpace, in London. The Russian Vodka brand, which is already available elsewhere in Europe, will use the strapline "Toast of new Russia." It hopes to attract a share of the £1.5 billion Great Britain vodka market and is due to launch in Greece, China and Hong Kong later this year. Last week, the brand appointed the advertising agency Sharpen Troughton Owens to handle its direct business in Great Britain.


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