Fun, Fun, Fun

Coster, Helen
May 2006
Forbes Asia;5/22/2006, Vol. 2 Issue 9, p14
The article reports on the growth of Casella Wines after the launch of its Yellow Tail wine in the U.S. in 2001. The wine was sold in 1 million cases in 2001 and become popular in cocktail parties. As of June 30, 2006, the company posted an aftertax profit of $77 million. The company's sales has increased by 35%.


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