TITLE

FROM THE EDITOR

AUTHOR(S)
Evans, Kenneth R.
PUB. DATE
March 2006
SOURCE
Journal of Personal Selling & Sales Management;Spring2006, Vol. 26 Issue 2, p93
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents a letter from the editor of the "Journal of Personal Selling & Sales Management." Articles present in the March 2006 issue are discussed, and it is stressed that the publication encourages cutting-edge conceptual work in the field of sales and sales management. Summaries of articles are presented, including one entitled "Sales Technology Orientation, Information Effectiveness, and Sales Performance," which offers perspectives on techniques for sales managers to evaluate returns on investments in sales technology implementation.
ACCESSION #
21065988

 

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