TiVo Service Helps Customers Find Ads

Brown, Karen
June 2006
Multichannel News;6/5/2006, Vol. 27 Issue 23, p29
Features the on-demand Product Watch from Tivo Inc. which can help make digital video recorders add up for advertisers by letting advertisers target willing customers and gather more detailed information about overall viewing habits. Initial advertisers in the service; Comments from David Savage, executive vice president of Cmedia, on the idea of a search engine-based advertising service; Other benefits of the service to advertisers.


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