TITLE

MagRack Relies on 'Kidz' Play To Promote New Lithgow Series

AUTHOR(S)
Haugsted, Linda
PUB. DATE
June 2006
SOURCE
Multichannel News;6/5/2006, Vol. 27 Issue 23, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the plan of MagRack to leverage the popularity of the "Kidz Bop" series of compact discs to promote the debut of the video-on-demand series "Paloozaville," starring John Lithgow. Features of each episode; Promotional strategies for the series; Participation of Cablevision Systems Corp. in the promotional campaign.
ACCESSION #
21065182

 

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