WE Plans Original Push

Reynolds, Mike
June 2006
Multichannel News;6/5/2006, Vol. 27 Issue 23, p27
Reports on the appointment of Steve Cheskin as senior vice president of programming and Gena McCarthy as vice president of development and production at Women's Entertainment (WE) television network. Role of the two newly-appointed executives in the network's programming according to Kim Martin, executive vice president and general manager of WE; Career backgrounds of Cheskin and McCarthy; Percentage of the network's programming that will be original by the end of 2006 estimated by Martin.


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