TITLE

COMCAST STEPS UP AD INSERTION PLAN

AUTHOR(S)
Brown, Karen
PUB. DATE
June 2006
SOURCE
Multichannel News;6/5/2006, Vol. 27 Issue 23, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features the advertising management system supplied by Tandberg Television to support the On Demand service of Comcast Corp. Preparation of the advertisements and content for on-demand storage; Plan of Comcast to make the same on-demand advertising capability available to its regional cable systems; Additional features of upgrading to the Tandberg AdPoint system.
ACCESSION #
21064919

 

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