Advertisers Starting to Buy In

Brown, Karen
June 2006
Multichannel News;6/5/2006, Vol. 27 Issue 23, p24
Focuses on the growing interest of advertisers in the concept of on-demand advertising. Sponsorship agreement signed by the On Demand ExerciseTV Channel of Comcast Corp. with Gatorade Co. and New Balance Athletic Shoe Inc.; Information on advertising clients at advertisement buying firm Starcom USA according to its vice president and video innovations director Tracey Scheppach; Participation of Cmedia in on-demand advertising trials with TiVo Inc. and on-demand product channel ExpoTV.


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