VOD Ads Attract More Attention

Brown, Karen
June 2006
Multichannel News;6/5/2006, Vol. 27 Issue 23, p24
Focuses on the interest of advertisers in cable video-on-demand services. Benefits of advertisement-supported on-demand content to cable operators and advertisers according to Ken Papagan, executive vice president at Rentrak Corp.; Addition of AdPulse, a new advertising management system that can track, measure and quantify video streams as they flow to viewers, by SeaChange International Inc.; Efforts of Comcast to upgrade its on-demand advertising system to more efficiently add national and on-demand spots.


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