TITLE

PROFITABLE WEBCASTS STILL ELUSIVE

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
June 2006
SOURCE
Multichannel News;6/5/2006, Vol. 27 Issue 23, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the possibility that cable and broadcast programmers in the U.S. will continue to generate the bulk of their advertising revenue from traditional television for years to come according to IDC analyst Joshua Martin. Estimated increase in revenue generated from Internet video services by 2010; Data on television advertising spending and total Internet advertising of broadcast networks in the first quarter of 2006 provided by TNS Media Intelligence.
ACCESSION #
21064904

 

Related Articles

  • Marketers aim for parents via kid TV. STANLEY, T.L. // Advertising Age;10/4/2004, Vol. 75 Issue 40, p75 

    Reports on the advertisers' strategy of targeting young consumers in the U.S. as of October 4, 2004. Expectation on the total spending for television advertisements targeting young consumers; Advertisers that are spending for advertisements at the Nickelodeon channel; Focus of the...

  • TNS: Cable Places 5th in Ad Outlays. Donohue, Steve // Multichannel News;3/14/2005, Vol. 26 Issue 11, p24 

    Reports on the advertising revenue gained by basic cable networks in 2004 according to TNS Media Intelligence. Market share of Internet advertising; Percentage of advertising revenue generated by local newspapers; List of media buyers and their advertising spending during the year, including...

  • Cable Operators and the Internet Come Together Over Cars. Downey, Kevin // Broadcasting & Cable;5/23/2005, Vol. 135 Issue 21, p16 

    Focuses on the efforts of Vehix.com, a Utah-based company owned by Comcast and Garff Enterprises, to combine Internet with cable television for automotive advertising campaigns. Benefit of the partnership to the automotive advertising revenues of cable television companies; Percentages of...

  • Cable TV. Crupi, Anthony // Adweek;1/2/2006, Vol. 47 Issue 1, p4 

    The article focuses on cable television advertising in the U.S. While it may be hyperbolic to label 2005 as a bad year as far as the cable advertising marketplace is concerned, it is not a stretch to suggest that most network advertising sales executives are not going to look back on last year...

  • Parity quest. Larson, Megan // MediaWeek;9/27/2004, Vol. 14 Issue 34, pSR6 

    Presents forecasts on advertising spending in the U.S. cable network industry from 2003 to 2005. Forecast on cable network, local cable and regional sports outlets advertising spending in 2005; Factor that drove overall increase in advertising revenue in the first quarter of 2004; Discussion on...

  • Market Research.  // CableFAX Daily;12/2/2005, Vol. 16 Issue 233, p2 

    The article presents updates on the results of market research regarding cable television in the U.S. as of December 2, 2005. There has been an increase in advertising spending in the 3rd quarter of 2005 according to Nielsen Monitor Plus. A 15% increase in advertising spending was recorded by...

  • 3Q 2015 Long-Form Billings ... Rise? Yes!  // Response;Jan2016, Vol. 24 Issue 4, p16 

    The article presents statistics on the long-form billings as of the third quarter Q3 2015, which indicates an increase in cable and satellite pricing for overall time slots spearheaded by the beauty and fitness sectors.

  • THE CMO'S GUIDE TO THE 2014 TV UPFRONTS. Poggi, Jeanine // Advertising Age;5/12/2014, Vol. 85 Issue 11, p24 

    The article presents forecasting on the 2014 television upfronts, the advanced sales of television and cable television advertising for the 2014-2015 television season. Forecasts that advertising rates will increase by as much as seven percent for broadcast and five percent for cable advertising...

  • Cable, Web Bright Spots In a Sluggish Ad Market. Haugsted, Linda // Multichannel News;6/11/2007, Vol. 28 Issue 24, p19 

    The article reports that cable and Internet advertising sales figures in the U.S. increased in the first quarter of 2007 compared to the same period of the previous year, according to data from TNS Media Intelligence. The growth of cable television was attributed to the ability of niche networks...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics