Umstead, R. Thomas
June 2006
Multichannel News;6/5/2006, Vol. 27 Issue 23, p19
Focuses on the possibility that cable and broadcast programmers in the U.S. will continue to generate the bulk of their advertising revenue from traditional television for years to come according to IDC analyst Joshua Martin. Estimated increase in revenue generated from Internet video services by 2010; Data on television advertising spending and total Internet advertising of broadcast networks in the first quarter of 2006 provided by TNS Media Intelligence.


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