TITLE

Cablevision Puts Set-Top DVR Pitch in Play

AUTHOR(S)
Donohue, Steve
PUB. DATE
June 2006
SOURCE
Multichannel News;6/5/2006, Vol. 27 Issue 23, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the decision of Cablevision Systems Corp. to launch television commercials for a more conventional digital video recorder (DVR) service that stores video in set-top boxes. Cost of the DVR service per month; Plan of Cablevision to start testing the network DVR service in May 2006 in Long Island, New York; Features of the 1-minute cross-channel spots running on Cablevision systems.
ACCESSION #
21064892

 

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