TITLE

Eliminating barriers to DTC advertising for OTCs and natural health products

AUTHOR(S)
Kondro, Wayne
PUB. DATE
May 2006
SOURCE
CMAJ: Canadian Medical Association Journal;5/23/2006, Vol. 174 Issue 11, p1547
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Reports on the proposal of Health Canada to eliminate statutory barriers against direct-to-consumer advertising of the purported health benefits from using natural health products (NHP) and non-prescription drugs to treat serious diseases. Claims of the proposal's proponents on its impact; Discussion on issues governing its regulatory amendments; Coverage of the licensing regime for NHP and non-prescription drugs.
ACCESSION #
21062727

 

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