TITLE

Flexible ticket prices not so Easy after all

AUTHOR(S)
Barraclough, Leo
PUB. DATE
May 2006
SOURCE
Daily Variety;5/31/2006, Vol. 291 Issue 42, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the failure of the idea of EasyJet Airline Co. Ltd. founder Stelios Haji-Ioannou to offer flexible ticket prices in the movie business. He set up the exhibition company EasyCinema and leased a theater in Milton Keynes. Three years after, Haji-Ioannou has released the lease on his theater and blamed the failure of his outlet on high rents. He also planned to set up a chain of theaters and to buy the Empire multiplex theater in London.
ACCESSION #
21062517

 

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