TITLE

Women vs men in our 'good-ol'-boy' industry

AUTHOR(S)
Linville, Jeff
PUB. DATE
June 2006
SOURCE
Furniture/Today;6/5/2006, Vol. 30 Issue 38, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reflects on the theme of the furniture industry, which focuses on having an appeal to women consumers. According to the author, while most retailers adopt this idea, this situation can not be always true to manufacturers. Based from what female retailers and buyers stress, sales representatives treat them differently than men.
ACCESSION #
21062233

 

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