Campbell: To sell to female customers, pay close attention

June 2006
Furniture/Today;6/5/2006, Vol. 30 Issue 38, p49
Trade Publication
The article reports on the advice given by consultant Carol Campbell in order for a store to have a loyal customer. According to Campbell, women are accustomed to coming in last in their personal lives, giving priority to their families and careers. A female shopper should be listened to and shown that she is important.


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