Sunny side up

Joseph, Gwenael
May 2006
Brand Strategy;May2006, Issue 202, p48
Trade Publication
The article reports on the increase in the global sales of sun care products in 2005. The products's sales reached 5.5 billion dollars, an eight percent increase from the previous year. The main reason for the growth is the increasing concern of consumers of the hazards of sun exposure for their skin. Sun protection is having the highest demand among cosmetics. The Asia Pacific and Latin American are the fastest-growing markets for the said products.


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