TITLE

Image is everything

AUTHOR(S)
Pharoah, Andrew
PUB. DATE
May 2006
SOURCE
Brand Strategy;May2006, Issue 202, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a study conducted by MORI on the importance of having a positive reputation by businesses. According to the study, promoting a good image to the outside world supports the employment and retention of the best employees, increase the sales, and establish a successful strategic relationships with other companies. Moreover, it was found that investment analysts assess the reputation of the company as their basis in their investment decisions.
ACCESSION #
21058487

 

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