TITLE

Keeping everyone in the loop

AUTHOR(S)
Thomson, Kevin
PUB. DATE
May 2006
SOURCE
Brand Strategy;May2006, Issue 202, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the significance of an accessible marketing and communication strategy in promoting brands for people with hidden difficulties. According to the author, 650 million dyslexic people in the world are being ignored by marketers when designing advertising campaigns. Therefore, there is a need to devise an accessible marketing strategy that could cater both these people and the majority of consumers.
ACCESSION #
21058480

 

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