TITLE

Faking it can be good

AUTHOR(S)
Whitnell, Stuart
PUB. DATE
May 2006
SOURCE
Brand Strategy;May2006, Issue 202, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the benefits of the authentic brand from counterfeiting. According to the author, piracy can provide brands opportunity to enter a new market. Moreover, it can aid in raising awareness of the brand. Furthermore, it can compel the brand owner to protect and innovate its products and services to separate the brand from the counterfeit products and kill the looming competition.
ACCESSION #
21058478

 

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