Faking it can be good

Whitnell, Stuart
May 2006
Brand Strategy;May2006, Issue 202, p30
Trade Publication
The article discusses the benefits of the authentic brand from counterfeiting. According to the author, piracy can provide brands opportunity to enter a new market. Moreover, it can aid in raising awareness of the brand. Furthermore, it can compel the brand owner to protect and innovate its products and services to separate the brand from the counterfeit products and kill the looming competition.


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