TITLE

The lion uncaged

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
May 2006
SOURCE
Brand Strategy;May2006, Issue 202, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the struggle of CEO and chairman Harry Sloan of Metro-Goldwyn-Mayer Studios Inc. of reviving the reputation of the company in the entertainment industry. Sloan admits that one of his priorities is to change the reputation of the company after it was acquired by a consortium. He claims that he travels to different places to advertise the capabilities of the company. Recently, the company has launched nine television channels.
ACCESSION #
21058473

 

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