Brand response

Vinge, Nils
May 2006
Brand Strategy;May2006, Issue 202, p13
Trade Publication
The article presents the author's comment on the decline in the monthly sales of clothing company Hennes & Mauritz AB in Europe in March 2006. According to the author, the cold weather in several countries is the main contributor of the weak sales of the company. However, in countries with fine weather, the sales is stable. The author also announces the plan of the company to open a new store in Regent Street in London, England.


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