TITLE

Fast fashion,

PUB. DATE
May 2006
SOURCE
Brand Strategy;May2006, Issue 202, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the views of former marketing director Joakim Jonason of Hennes & Mauritz AB and marketing director Mike Shearwood of Inditex SA regarding the respective marketing strategies of the two clothing companies in Europe. Jonason claims that Hennes & Mauritz AB once decided to use the best promotion to its lower price clothing to appeal to customers. Inditex SA, on the other hand, is using its retail stores as its main media for attracting customers.
ACCESSION #
21058469

 

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