TITLE

Flights of fancy

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
May 2006
SOURCE
Brand Strategy;May2006, Issue 202, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the story booth promotion of JetBlue Airways Corp. as a way of attracting younger customers in the U.S. The promotion urges customers to share their stories related to the airline to an interactive and multimedia set-up. Andrea Spiegel, vice president for sales and marketing of the airline, is optimistic about the positive result of the said strategy. The airline is preparing to embark on a tour across the country to collect stories.
ACCESSION #
21058464

 

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