TITLE

DIARY

PUB. DATE
May 2006
SOURCE
Brand Strategy;May2006, Issue 202, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a calendar of events related to marketing in May 2006. The Global Advertiser Conference will be held at The Westin in Paris, France on May 16. The Strategic Marketing Conference will be at the Fairmont in Chicago, Illinois on May 21 to 23. The Employee Brand Engagement Summit 2006 at Holiday Inn, Regents Park in London, England will be on May 24 and 25.
ACCESSION #
21058461

 

Related Articles

  • BRAND SUSTAIN. Ramchandani, Naresh // Campaign;7/15/2005, Issue 29, p35 

    This article informs that a group of ministers and academics from across the world got together to form the International Committee for Sustainability. They spent a week discussing the problem, and with a heavy heart concluded that sustainability was too abstract, sustainability was too worthy...

  • Opinion: Announcing the death of 360-degree branding. Jaques, Chris // Media: Asia's Media & Marketing Newspaper;9/7/2007, p122 

    The article presents the author's views on the need to adopt new branding strategies by companies. It is viewed that 360-degree branding strategy is no more useful in present scenario as services based industries are making more money than the product based ones. It is stated that services need...

  • CAN MEDIA RECLAIM ITS VALUE? Darby, Ian // Campaign;5/7/2010, Issue 18, p26 

    Information about the topics discussed at a roundtable sponsored by journal "Campaign" on the difficulties faced by the advertising agency is presented. Topics include the solutions for the media business to grow, proper management of investments and commitment from agencies and advertisers. The...

  • Everything you know is wrong.  // Marketing (00253650);6/13/2007, p28 

    The article reports on five key things which marketers need to do to improve their performance. Instead of paying attention to fundamentally unreliable factors such as brand awareness and brand image, it is suggested that marketers should pay attention to the measures that directly affect the...

  • Masterclass: How to ensure that your content is king.  // Marketing (00253650);7/1/2013, p1 

    The article presents recommendations for the development of content-marketing strategies that can be implemented by publishing teams attempting to influence consumers. Recommendations involve brand positioning, customer targeting, and the maintenance of brand identities across media platforms...

  • The New Quid Pro Quo. Richards, Ben; Yakob, Faris // Adweek;3/19/2007, Vol. 48 Issue 12, p17 

    The article focuses on a phenomenon known as "Marketing 2. 0." It is mentioned that advertising effectiveness has fallen due to saturation, ad avoidance, and distrust of advertising messages. The growth of guerilla and ambient advertising is mentioned. Brands are trying to make their marketing...

  • Celebrity endorsement in fashion print advertising. Chiosa, Raluca // EuroEconomica;2013, Vol. 32 Issue 1, p18 

    Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing communication strategy used to build a congruence between brand image and consumers. Objectives. Research attempts to analyse celebrity endorser-product congruency and to measure the effectiveness of...

  • Big shots can mean gigantic benefits. SWEENEY, CHRIS // Crain's Cleveland Business;3/11/2013, Vol. 34 Issue 10, p0011 

    The article discusses the impact of celebrities on the publicity of a brand, particularly of the significance of unsolicited endorsements to a product. It highlights the experience of custom sneaker company PMK Customs of an unsolicited endorsement, when singer Jay-Z wore a Brooklyn Zoo footwear...

  • DANCING WITH THE STARS. Stanley, T. L. // Brandweek;3/8/2010, Vol. 51 Issue 10, p10 

    The article discusses the use of celebrity endorsers in advertising campaigns. According to the article, advertising industry experts believe that celebrities are used to advertise a product because they help grab people's attention in the shortest amount of time. The pros and cons of using a...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics