Summaries and Trends

May 2006
Brand Strategy;May2006, Issue 202, p4
Trade Publication
The article presents several summaries and trends of the various topics of the journal including "Revitalizing Your Brand," "Strategic Behavior," and "Corporate Reputation."


Related Articles

  • A review of the uses of corporate reputation: Different perspectives and definitions. Chen-Chu Chen; Bang Nguyen; Melewar, T. C.; Dennis, Charles // Marketing Review;Autumn2015, Vol. 15 Issue 3, p263 

    This paper reviews the uses of corporate reputation, particularly in developing a brand image strategy. It is essential to further investigate the importance and the uses of well-developed corporate reputation in order to improve the resources needed to develop a firm's strategic value and brand...

  • Creating Your Brand. Corno, Joe // Broker Magazine;Aug2006, Vol. 8 Issue 7, p80 

    The article reflects on the important issues regarding company branding. The author cites significant images used by companies that are significant signs of highest ethical standards. There are also various professional branding services available where companies can secure consultations...

  • "Fueling Growth: Increasing Market Value by Aligning Business and Brand Strategies". Baird, Ray // Orange County Business Journal;5/8/2006, Vol. 29 Issue 19, pB44 

    The article focuses on the need for aligning business and brand strategies to enhance the growth of companies. Scientific measurement of a brand can be made by Strategic Branding Assessment (SBA) process. It determines whether the company's opinion of itself is aligned with that of its...

  • Corporate ID policies need overhaul for '90s. Lubliner, Murray J. // Marketing News;10/28/1991, Vol. 25 Issue 22, p4 

    The author suggests the need for reform of corporate identification (ID) policies in the U.S. He emphasizes the basic principles for planning corporate identity strategies including effective communication of brand marketing and enhancing brand's image. He believes that the degree of corporate...

  • Making your start-up work. Thompson, Gavin // Design Week;1/25/2007, Vol. 22 Issue 4, p23 

    The article offers insights to businesspeople on how to achieve success in a startup business enterprise. The author shares his experience in setting up a product design consultancy. The key points that the author emphasizes, include making an own image in the market by deciding on what makes a...

  • STUDY: ADVERTISING MAKES BAD NEWS EVEN WORSE.  // Brandweek;1/21/2008, Vol. 49 Issue 3, p5 

    The article discusses a study that was in the December 2007 issue of "Journal of Advertising Research," which suggests that companies should pull their advertising when dealing with negative press. The article explains that the approach is viewed as risky, but it may be the most effective...

  • Designer to Chinese firms: Focus on image. Toloken, Steve // Plastics News;4/9/2007, Vol. 19 Issue 6, p18 

    The article reports that according to Angus Wong, a designer and speaker on how small firms can enhance their images, Chinese firms that traditionally have focused on contract manufacturing and competing on price need to give more attention to brand building and corporate image. Wong said that...

  • I know you love your business. Do your customers? GITOMER, JEFFREY // Enterprise/Salt Lake City;3/10/2014, Vol. 43 Issue 27, p8 

    The article discusses how creating a new RAP sheet for the business can help in attracting and growing the business through the development of a game plan to improve in each area. As business reputation establishes the business image online and in the minds of customers, the author recommends...

  • A BLUEPRINT FOR Charitable Giving. Love-Johnson, Michelle // ABA Bank Marketing;Jul/Aug2004, Vol. 36 Issue 6, p30 

    Discusses the importance of integrating strategic plans to marketing activities of a company. Commitment of a company to its environment; Alignment of a company's cause to its corporate culture; Ways to promote a company; Evaluation of the success of the programs implemented.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics