Theory of evolution

Mortimer, Ruth
May 2006
Brand Strategy;May2006, Issue 202, p3
Trade Publication
The author discusses the need for businesses to innovate their brands in order for them to keep up with the changing consumer demands. Cigarette manufacturer Reynolds American Inc. is acquiring Conwood for it to be able to offer smokeless tobacco or snuff as consumers are becoming concern of the hazards of cigarettes. Toyota Motor Corp. is enjoying a 5.6 billion pound profit because of its commitment to continuous improvement.


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