TITLE

Survey: more consumers acting on DTC

AUTHOR(S)
Arnold, Matthew
PUB. DATE
June 2006
SOURCE
Medical Marketing & Media;Jun2006, Vol. 41 Issue 6, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the survey result concerning the direct-to-consumer drug advertising in the U.S. According to the survey, the number of patients who ask for specific drugs from their doctors increased by 7 percent. Moreover, 36 percent of those who talked to their doctor about an advertised drug got it. This survey indicates the influence of drug advertising on the patients' choice of drugs.
ACCESSION #
21057794

 

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