TITLE

All this talk of brands…

AUTHOR(S)
Chase, James
PUB. DATE
June 2006
SOURCE
Medical Marketing & Media;Jun2006, Vol. 41 Issue 6, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the result of a survey regarding the influence of direct-to-consumer prescription drug advertising on the patients in the U.S. The study estimates that majority of patients who ask their physicians for a specific drug are likely to get the said drug. Moreover, patients tend to follow television and Internet advertising when choosing a drug than pharmacists.
ACCESSION #
21057789

 

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