TITLE

Oregon retailer rebuilds his business

AUTHOR(S)
Mclntosh, Jay
PUB. DATE
June 2006
SOURCE
Furniture/Today;6/5/2006, Vol. 30 Issue 38, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on how Giff Gates, owner of Gates Home Furnishings, has rebuild his business after its downfall in Oregon. Gates did some market research and hired a firm to study how the company was perceived by the people in the community and how the people bought furniture. After gathering information, the company formulated strategies on how to market its products such as providing a web site update, interior and exterior remodeling and advertising.
ACCESSION #
21057533

 

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