Oregon retailer rebuilds his business

Mclntosh, Jay
June 2006
Furniture/Today;6/5/2006, Vol. 30 Issue 38, p1
Trade Publication
The article reports on how Giff Gates, owner of Gates Home Furnishings, has rebuild his business after its downfall in Oregon. Gates did some market research and hired a firm to study how the company was perceived by the people in the community and how the people bought furniture. After gathering information, the company formulated strategies on how to market its products such as providing a web site update, interior and exterior remodeling and advertising.


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