TITLE

Spread the word

AUTHOR(S)
Goldschmidt, Bridget
PUB. DATE
May 2006
SOURCE
Progressive Grocer;5/1/2006, Vol. 85 Issue 7, p92
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the repositioning of peanut butter as adult food. The popularity of peanut butter as children's food has waned due to concerns about high fat content and additives like sugar. The nutritional advantages of peanuts are identified. The promotional strategies of several peanut butter manufacturers in the U.S. are highlighted. INSET: The wilder side of jelly.
ACCESSION #
21047142

 

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