Spread the word

Goldschmidt, Bridget
May 2006
Progressive Grocer;5/1/2006, Vol. 85 Issue 7, p92
Trade Publication
This article focuses on the repositioning of peanut butter as adult food. The popularity of peanut butter as children's food has waned due to concerns about high fat content and additives like sugar. The nutritional advantages of peanuts are identified. The promotional strategies of several peanut butter manufacturers in the U.S. are highlighted. INSET: The wilder side of jelly.


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