Soto, Terry J.
May 2006
Progressive Grocer;5/1/2006, Vol. 85 Issue 7, p64
Trade Publication
This article offers tips for launching a retail initiative for Hispanic consumers in the U.S. The purchasing power of the Hispanic market is expected to reach as much as $1 trillion by 2007. Factors that may influence a Hispanic market strategy are identified. Several examples of critical issues arising from companies targeting the Hispanic market are listed.


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