Natural colours mean kids are no longer kinda blue

May 2006
ICIS Chemical Business;5/15/2006, Vol. 1 Issue 19, p42
Trade Publication
The article reports on the decision of Nestlé Rowntree not to use brilliant blue, also known as E133 and ammonium, ethyl(4-(p-(ethyl(msuphobenzyl)amino)-alpha -(o-sulphopbenzylidene)-2,5-cyclohexadien- 1-ylidine) (m-sul-phobenzyl), hydroxide, inner salt, disodium (o-sulphophenyl)be nzylidene)-2,5-cyclohexad ien- 1-ylidene) (msulphobenzyl)-, hydroxide, disodium in making Smarties chocolate. The firm is replacing a range of other colors, including Quinoline Yellow, Suset Yellow, Ponceau 4R and Carmosine with natural alternatives.


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