Changing Channels

Dowdell, Stephen; Longo, Don
May 2006
Convenience Store News;5/29/2006, Vol. 42 Issue 7, p14
Trade Publication
The article focuses on the study "Redefining the Retail Landscape: From Channels to Shopper-Centric Retailers Segments." The marketing and management consulting firm, Cannondale Associates Inc. conducted its first ever large scale consumer study in partnership with Lightspeed Research, an online market research firm. The researchers asked shoppers who they are, where and when they shop, why they choose certain stores, what they buy at those stores, and how they shop them. The respondents rated their stores across these metrics, which yielded a better understanding of how the shoppers currently group retailers.


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