TITLE

Changing Channels

AUTHOR(S)
Dowdell, Stephen; Longo, Don
PUB. DATE
May 2006
SOURCE
Convenience Store News;5/29/2006, Vol. 42 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the study "Redefining the Retail Landscape: From Channels to Shopper-Centric Retailers Segments." The marketing and management consulting firm, Cannondale Associates Inc. conducted its first ever large scale consumer study in partnership with Lightspeed Research, an online market research firm. The researchers asked shoppers who they are, where and when they shop, why they choose certain stores, what they buy at those stores, and how they shop them. The respondents rated their stores across these metrics, which yielded a better understanding of how the shoppers currently group retailers.
ACCESSION #
21044281

 

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