Big Tobacco Moves Into Smokeless

Yee, Nicole
May 2006
Convenience Store News;5/29/2006, Vol. 42 Issue 7, p12
Trade Publication
The article reports on the launch of smoke-free and spit-free tobacco pouch product called Taboka. The products have been launched by Philip Morris Cos. Inc. in one test market in the Indianapolis area. The company quoted in an Associated Press report that Taboka is designed for adult smokers who are interested in smokeless tobacco alternatives. Industry analysts believe that the company will launch a full range of other smokeless tobacco products if Taboka is successful. Philip Morris jumped into the market immediately after the announcement of acquisition of Conwood by Reynolds American Inc.


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