TITLE

No More Super-Sizing

PUB. DATE
May 2006
SOURCE
Convenience Store News;5/29/2006, Vol. 42 Issue 7, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information about the increasing popularity of single-serve packaging. Though bigger has always seemed better to American consumers, today there is a rise of single-serve packaging. According to The Hartman Group, the consumers increasingly seem willing to spend more per volume on single-serve packs of everything from cheese to chips. Single serve packaging is fulfilling an unmet need to manage waste. The Bellevue, Washington-based research firm explains this seemingly irrational and wasteful behavior as rooted in three cultural drivers: fragmentation, restaurantization and portability.
ACCESSION #
21044276

 

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