No More Super-Sizing

May 2006
Convenience Store News;5/29/2006, Vol. 42 Issue 7, p10
Trade Publication
The article offers information about the increasing popularity of single-serve packaging. Though bigger has always seemed better to American consumers, today there is a rise of single-serve packaging. According to The Hartman Group, the consumers increasingly seem willing to spend more per volume on single-serve packs of everything from cheese to chips. Single serve packaging is fulfilling an unmet need to manage waste. The Bellevue, Washington-based research firm explains this seemingly irrational and wasteful behavior as rooted in three cultural drivers: fragmentation, restaurantization and portability.


Related Articles

  • Surveys: Consumers reading labels more.  // Food & Drug Packaging;Dec2007, Vol. 71 Issue 11, p8 

    The article presents the results of various surveys which indicate that consumers are reading product labels more. The factors behind this trend include concerns over food safety and dietary restrictions related to health or religion. According to a survey of U.S. consumers by The Hartman Group,...

  • Brand impact.  // Garden Center Magazine;Nov2007, Vol. 13 Issue 11, p9 

    The article reports that based on consumer studies done by the Hartman Group in the U.S., consumers' shopping behavior is not driven by brand loyalty, contrary to the assumption held by most companies. According to Hartman Group, more important than brand loyalty are two main factors of how...

  • Choice Without Preference. Simonson, Itamar // Advances in Consumer Research;2005, Vol. 32 Issue 1, p452 

    This section discusses several researches which assessed the stability of U.S. consumers' constructed preferences. While choice is interpreted as an accurate indicator of consumer's true preference, choices can differ in terms of how much they reflect the preference of the choosers. In some...

  • Unconventional methods. Lutz, Steve // Progressive Grocer;5/1/2007, Vol. 86 Issue 6, p92 

    The article presents information on a Perishables Group research which aimed to know what type of consumers are shopping for organic fresh food items in conventional supermarkets, how they shop and what they buy in an effort to help retailers identify products that are likely to be successful....

  • Luxury's New Laws. Conti, Samantha // WWD: Women's Wear Daily;12/8/2008, Vol. 196 Issue 119, p21 

    The article discusses the study "Luxury: Considered," conducted by Ledbury Research, to explore trends in the luxury sector. The study was commissioned by De Beers and it took the findings so seriously that it decided to more than double its U.S. consumer marketing budget for the Christmas...

  • Holiday Sets Stage for 2009. Wilson, Marianne // Chain Store Age;Nov2008, Vol. 84 Issue 11, p74 

    The article presents the results of a survey from The Nielsen Co. which offers insight into consumer shopping patterns this holiday season and what retailers can expect as they move into 2009. The survey found that more than one-third of U.S. consumers across all income levels expect to spend...

  • VNU CONSUMER 2003 VIEW.  // Retail Merchandiser;Aug2003, Vol. 43 Issue 8, p12 

    Presents information on the results of a consumer research in the U.S. as of May 2003. Consumer spending; Consumer profile; Gains in healthy living products at drug.

  • CONSUMER REACTIONS TO THREE FRONT-OF-PACKAGE NUTRITION SYMBOLS. Chung-Tung Jordan Lin // AMA Marketing & Public Policy Academic Conference Proceedings;2012, Vol. 22, p141 

    The article discusses a study which investigated consumer reactions to three front-of-package (FOP) nutrition symbols in food products. The author compared the perceptions of U.S. consumers of a selected set of examples of nutrient-specific and summary FOP nutrition symbols that had been...

  • A new state of PACKAGING. Bolton, Chip // National Provisioner;Oct2011, Vol. 225 Issue 10, p82 

    The article focuses on how food processors in the U.S. view the role of food packaging in their business growth. The author states that what consumers need and value should exert a powerful influence over the packaging attributes processors demand for their products. He stresses that processors...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics