TITLE

Britannica Takes Content to Ever- Growing Mobile Platforms

PUB. DATE
May 2006
SOURCE
Book Publishing Report;5/29/2006, Vol. 31 Issue 20, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the continuation of effort of Encyclopaedia Britannica Inc. to supply its content to ever-growing mobile platforms. Britannica's "Concise Encyclopedia" along with "This Day in History," "Biography of the Day," "Quote of the Day" and "Quiz of the Day" can be accessed on various mobile devices. Britannica and Nationwide Sprint PCs Network formed a partnership in December 2005 in order to facilitate the availability of Concise to the customers of Sprint PCs. Ken Simon, executive director of business development at Encyclopaedia Britannica, disclosed that the cost for the service is $3 to $3.49 per month. The company is in the process of becoming a more digital company.
ACCESSION #
21043240

 

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