Camburn, Bruce
June 2006
Boxoffice;Jun2006, Vol. 142 Issue 6, p49
Trade Publication
The article presents the author's view on the introduction of the Digital Talking Screen Media. The Digital Talking Screen Media provides onscreen advertising which is digitally ready for advertising. Advertisers are scrambling to find new avenues to advertise, making onscreen advertising appealing to local and national advertisers. The author stresses that exhibitors or advertisers have to look at the ads as entertaining in order to best accomplish their goals.


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