TITLE

AAF: Brave, new marketplace

AUTHOR(S)
Strupp, Joe
PUB. DATE
July 1999
SOURCE
Editor & Publisher;07/17/99, Vol. 132 Issue 29, p59
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites a nationwide survey by the American Advertising Foundation on marketing trends in the United States. Forecast that changes will continue into the year 2000; Acceleration of the pace and complexity of the business.
ACCESSION #
2102020

 

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